Have you ever considered yourself as a brand when managing your career?

In Episode 24 of Career Chinwags for the 21st Century Catherine takes the work of 2 global marketing experts and translates them into the careers space so that you can take advantage of them.

She covers the following 7 tips:

  1. Brand building and sales activation work over different time scales
  2. Your share of voice predicts your future growth – or decline
  3. A long-term outward focus brings broader and bigger effects
  4. The broader the reach, the greater the efficiency
  5. Fame-driving campaigns outperform others on all business metrics
  6. Emotional campaigns are more effective on almost all business metrics especially long-term
  7. Creatively awarded campaigns are 11 times as efficient at driving Share of Market growth

Switch from short-term to strategic and you will be the go-to candidate when your dream job appears.

If you’d like to explore this topic in greater detail, here are some links:

Blog: 7 Tips from Global Marketing Experts: How to be the Go-To Candidate

Infographic: 5 Career Tips to Become the Go-To Candidate in your field

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